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Dartmouth hitchcock
Dartmouth-Hitchcock’s reputation as the premier healthcare provider in New Hampshire had lost its luster. This campaign concept was developed to build that reputation back up by connecting emotionally with internal and external audiences. Positioning Dartmouth-Hitchcock as a trustworthy health care provider that cares for its patients and community and is privileged to do so.
Creative Platform: More Powerful Than Medicine
Role: Creative Direction, Copywriting
Execution: Television, Print, Radio, Out-of-Home, Digital, Social.
results: 75+ testimonials, preference raised to on par with Boston Hospitals
Brand
TELEVISION
WINTER / SUMMER / FALL TELEVISION
Patient
testimonials
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