New hampshire TOUrISM
Vermont is known for cheese, Maine for lobsters. What defines New Hampshire? That was the ask along with developing a campaign that would position New Hampshire as the premier vacation destination in the northeast for people to enjoy and explore the outdoors.
Creative Platform: Live Free
Role: Positioning, Creative Direction, Copywriting
Execution: Television, Radio, Print, Out-of-Home, Website, Digital, Social, Content
results: 10-year relationship, $38.5 billion in visitor spending, $2 billion+ tax revenue generated, 6.8 point increase in awareness during 2023
WINTER / SUMMER / FALL TELEVISION
Winter / Summer / Fall
TELEVISION
Out of home
Video Content Series
Getaway car
SOCIAL
Organic and Paid Content
Iron & Air, Airstream, and Swell
Brand partnerships